EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough: 15g Protein, Labelgrade B (75/100)
B 75 / 100 — Excellent protein density (30 g per 100 g — the same as plain chicken breast) thanks to a milk protein + whey concentrate + whey isolate stack. Real butter, real date paste, and real cocoa anchor the recognizable side of the formula. The downside is a long total ingredient list (~30 items including sugar + multiple syrups + an extensive vitamin-mineral premix). No artificial sweeteners is a notable plus vs Quest/Premier bars.
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EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough delivers 15 g of protein for 190 calories in a single 1.76 oz (50 g) bar (USDA FDC 2489220) — about 30 g of protein per 100 g, the same density as plain cooked chicken breast. It earns a Labelgrade B (75/100). The protein density is top-tier and, unusually for the category, there are no artificial sweeteners. The honest catches: the 9 g of sugar is added (real sugar plus two syrups), the saturated fat is elevated at 4 g, and the full ingredient list runs near 30 items with a sprawling vitamin-mineral premix.
Why the B
| Dimension | Grade | Score | Why |
|---|---|---|---|
| Protein density | A+ | 95 / 100 | 30 g per 100 g — matches plain cooked chicken breast, from a milk-protein-concentrate + whey-isolate + whey-concentrate stack |
| Fiber | A- | 86 / 100 | 4 g per bar — strong for a bar this size, driven by isomalto-oligosaccharide, corn fiber, and date paste |
| Sugar load | B- | 74 / 100 | 9 g per bar (18 g per 100 g), scored as added — the panel lists sugar plus tapioca and brown rice syrups, so no naturally-occurring discount applies |
| Ingredient quality | B- | 72 / 100 | ~30 items. Credit for real butter, date paste, and cocoa and no artificial sweeteners; dinged for added sugar, two syrups, palm kernel oil, and the long vitamin premix |
| Sodium load | C+ | 69 / 100 | 140 mg per bar (280 mg per 100 g) — moderate, roughly a slice of bread |
| Saturated fat load | C- | 56 / 100 | 4 g per bar (8 g per 100 g) — elevated; it comes from the butter and palm kernel oil that sell the cookie-dough flavor |
The B is a genuine split. Protein density and fiber are the strengths; the cookie-dough indulgence — butter for richness, sugar and syrups for sweetness — is exactly what drags the sugar and saturated-fat rows down. Nothing here is mislabeled; the trade-off is the recipe.
The cookie-dough flavor is real butter, and that is the saturated-fat story
Most engineered protein bars chase a dessert flavor with “natural flavors” and a sweetener system. EAS does that too, but it also lists butter third by weight, ahead of both whey proteins. That is unusual and it is doing real work: dairy fat from butter (plus cocoa butter and palm kernel oil lower down) is what gives this bar a cookie-dough mouthfeel rather than the chalky-chewy texture of an all-isolate bar. The price is printed in the panel — 4 g of saturated fat, an 8-g-per-100-g load that earns the C-. If you eat one occasionally, that is a non-issue; if a bar like this is a daily habit, the saturated fat is the number to watch, not the protein.
A casein-plus-whey blend, not a single isolate
The protein here is a four-source dairy stack, and the order on the label tells you the mix. Milk protein concentrate is first — and milk protein concentrate is roughly 80% casein — so the dominant protein in this bar is slow-digesting casein, not whey. Whey protein isolate and whey protein concentrate follow, adding the fast-absorbing fraction, with a trace of milk protein isolate at the end. The practical read: this leans toward a sustained-release protein profile (useful between meals or before a long gap) rather than the pure fast-whey hit of a post-workout shake. It is also why the bar reaches 15 g without tasting like a whey-only bar.
”No artificial sweeteners” is the real differentiator
The B grade does not capture what actually separates this bar on a shelf: it hits 15 g of protein without sucralose, acesulfame K, aspartame, or sugar alcohols — a genuine rarity in the protein-bar aisle. The trade-off is visible in the sugar row. To stay sweet on real sugar plus tapioca and brown rice syrups and date paste, EAS lands at 9 g of added sugar (the B-). A bar that reaches for artificial sweeteners can post a lower sugar number, but it does so by adding the very ingredients EAS left out. This is the choice the bar is making, and it is a coherent one.
How it compares
| Product | Protein per bar | Sugar | Fiber | Ingredients | Sweetener |
|---|---|---|---|---|---|
| EAS Pure Milk (this product) | 15 g | 9 g (added) | 4 g | ~30 | Sugar + syrups, no artificial |
| RXBAR Chocolate Chip (1.83 oz / 52 g) | 12 g | 13 g (dates) | 5 g | 7 | Dates only |
| Premier Protein Dark Chocolate Mint (2.53 oz / 72 g) | 30 g | 10 g (added) | 3 g | ~17 | Sugar + sucralose |
EAS sits between the two ends of the category. Against RXBAR, it delivers 25% more protein (15 g vs 12 g) and less sugar (9 g vs 13 g), but RXBAR’s sugar is all date-sourced with none added and its label is just 7 ingredients — so RXBAR wins on simplicity, EAS on protein and a lower sugar figure. Against Premier Protein’s Dark Chocolate Mint, EAS gives up raw protein (15 g vs 30 g) but avoids the sucralose Premier uses to control its sugar. EAS’s lane is the middle: more protein than the whole-food bars, cleaner sweetening than the isolate-and-sucralose bars, at the cost of a long ingredient list.
Same formula as the 5-bar box
This 1.76 oz / 50 g single bar (UPC 791083649384) is the standalone SKU of the same recipe EAS sells in the 8.8 oz, five-bar AdvantEdge Pure Milk box (UPC 791083649421) — identical ingredient list and identical per-bar nutrition: 15 g protein, 190 calories, 9 g sugar, 4 g fiber. Buying the single bar versus the box is a packaging and price-per-bar decision, not a formulation one. Always confirm against the actual package, since EAS sells other flavors and a separate legacy line of shakes and powders with different formulas.
Ingredients
Milk protein concentrate, isomalto-oligosaccharide (from tapioca), butter, whey protein isolate, whey protein concentrate, sugar, unsweetened chocolate, corn fiber, date paste, tapioca syrup, brown rice syrup, pasteurized whole egg powder, tapioca starch, natural flavor; less than 2% of: glycerine, palm kernel oil, cocoa butter, vanilla extract, soy lecithin, milk protein isolate, salt, sunflower lecithin, cocoa powder, calcium carbonate, and a vitamin and mineral blend. (Verbatim from the USDA Branded Foods entry, FDC 2489220.)
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Quick Facts
Per serving · 1 bar (50 g)
See how this fits your day — protein calculator · macro calculator
Full nutrition facts
| Nutrient | Per Serving (1 bar (50 g)) |
|---|---|
| Calories | 190 |
| Protein | 15g |
| Total Fat | 7g |
| Saturated Fat | 4g |
| Trans Fat | 0g |
| Total Carbohydrates | 20g |
| Dietary Fiber | 4g |
| Total Sugars | 9g |
| Sodium | 140mg |
| Cholesterol | 60mg |
| Calcium | 100mg |
| Iron | 2.7mg |
| Potassium | 130mg |
Scope: This page applies specifically to EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough (1.76 oz (50 g) bar) · UPC 791083649384. Other sizes, flavors, or formulations may differ.
How this fits each diet
Each score is computed from the same USDA nutrition + ingredient data, against the published rules of each diet. They tell you "does this food fit this diet" — not whether the diet is right for you.
contains animal-derived ingredients
contains no listed meat or fish
no wheat, barley, rye, or malt detected in USDA ingredient list
Frequently Asked Questions
How much protein is in an EAS Pure Milk Protein Bar Chocolate Chip Cookie Dough?
15 grams per 1.76 oz (50 g) bar (USDA FDC 2489220) — that works out to 30 g of protein per 100 g, the same density as plain cooked chicken breast. It comes from a four-source dairy stack: milk protein concentrate, whey protein isolate, whey protein concentrate, and milk protein isolate.
How many calories are in one bar?
190 calories per 50 g bar. That's a favorable ratio for the protein delivered — 12.7 calories per gram of protein, low enough that the bar reads as a protein snack rather than a candy bar's worth of empty calories.
Does it use artificial sweeteners?
No. EAS Pure Milk sweetens this bar with real sugar, tapioca syrup, brown rice syrup, and date paste — no sucralose, acesulfame K, or sugar alcohols. That sets it apart from the Premier Protein Dark Chocolate Mint bar in our comparison set, which uses sucralose to hold its sugar down.
Is the protein whey isolate?
It's a blend, not a single isolate. Milk protein concentrate is the first ingredient (so the most by weight), backed by whey protein isolate, whey protein concentrate, and a trace of milk protein isolate. Milk protein concentrate is roughly 80% casein, so you get slow-digesting casein plus fast-digesting whey in one bar.
How does it compare to an RXBAR Chocolate Chip?
Opposite philosophies. RXBAR Chocolate Chip uses 7 whole-food ingredients with egg whites as the protein; EAS uses ~30 ingredients built on isolated dairy proteins. EAS delivers 25% more protein per bar (15 g vs 12 g) and less sugar (9 g vs 13 g), but RXBAR's sugar is all from dates with zero added, while EAS's 9 g is added sugar.
Why is the saturated fat a C-minus?
The bar carries 4 g of saturated fat per 50 g bar — 8 g per 100 g — which is elevated for a snack. It traces to the real butter (the second-from-top non-protein ingredient) plus the palm kernel oil and cocoa butter in the under-2% list. The butter is what makes the cookie-dough flavor read as genuine; the saturated fat is the cost of it.
Is it 'high in protein' under FDA rules?
Yes. 15 g per bar is 30% of the FDA's 50 g Daily Value for protein, well past the 20% threshold required to make a 'high in protein' claim.
What is isomalto-oligosaccharide, the second ingredient?
A soluble fiber sourced from tapioca, used here as both a fiber source and a binder that holds the bar together. Listed second by weight, it drives much of the 4 g fiber per bar alongside corn fiber and date paste. Research suggests it can raise blood sugar more than its 'fiber' label implies, though the USDA entry does not count it as added sugar.